🎯Hard Skills:

Creative Strategy

Creative Operations

Team Leadership

User Acquisition Marketing

As Head of Creative at Bluetile, I lead the creative vision and operations across our portfolio of mobile games. My role extends beyond delivering highperforming marketing creatives, it's about building the systems, teams, and processes that enable creative excellence at scale.

I lead a multidisciplinary team of artists and developers, manage external creative partners, and collaborate closely with product, publishing, user acquisition, and influencer teams to ensure creativity is aligned with business objectives. From establishing creative roadmaps and scalable production pipelines to defining internal workflows and quality standards, I focus on creating an environment where outstanding creative work can be delivered efficiently and consistently.

A key part of my role is driving the adoption of AI across the creative organisation. I work to integrate AI-powered tools and workflows into creative production, accelerating ideation, asset generation, iteration, and testing across both our playable advertising and influencer marketing initiatives. By embedding AI into our production processes, we increase creative velocity while maintaining quality and enabling teams to focus on higher-value creative thinking.

By combining creative strategy, operational excellence, and emerging technologies, I help drive sustainable portfolio growth while building a modern, data-informed creative organisation.